In the checkered entrepreneurial journey that Max James has taken, his path eventually crossed that of the Guthy Renker Company. After a ten year stint in the hotel industry as an owner, developer, operator, Max entered the nutritional supplement arena. Joining a Canadian nutriceutical company that marketed nutritional supplements via the distribution system know as network marketing, he eventually succeeded with a US nutriceutical company, named New Vision. This company utilized a cassette tape to market one of their products. The tape became famous as it was extremely effective as a “call to action” marketing tool. In looking for numerous channels of distribution for this tape, Max talked with a former “speaker” for the Guthy Renker team that taught clients how to create their own business using the internet.

Max convinced the speaker to offer the tape to the “students” at the end of the gatherings, saying something like, “We want to give you a gift as you leave today. It is a cassette tape that we know you will find very informative AND entertaining as you drive home tonight. And by the way...

Max James grew up on a farm in Tennessee, but had big city plans in his future. While still in high school, Max served as an Administrative Assistant to a Tennessee Congressman in the House of Representatives in Washington, D.C. After completing his time in Washington, Max headed West to the Rocky Mountains of Colorado to attend the United States Air Force Academy...